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Technorati Entertainment

September 6, 2013

Helen Gammons, plan director for the new MBA in the Music Industry at Henley Business School in England, just released a “Music Brand Partnership” report outlining new attitudes on the part of music industry executives and brand managers, and clearly there is a monumental shift towards the good.
Around the MIDEM web site (MIDEM is amongst the most significant music conferences), composer Mark Ronson discusses the “Making in the Coca Cola Olympics Anthem.” The post reveals how “music and brands are meant to be collaborative partners.”
Actually, numerous with the sponsors of MIDEM 2012 and upcoming 2013 are main brands like Nokia, Coca Cola, Getty Images, and many additional. Slideshare characteristics a slideshow of brands set to attend the 2013 conference along with the list in depth. See Contagious Magazine, also a MIDEM sponsor, to get a focus on advertising and branding tips worldwide. And, of course, the upcoming SXSW 2013 conference can be a cornucopia of music, film and branding with sponsors like Miller Lite, Sonicbids, and Monster Energy.
Artists have a appropriate to be concerned about censorship. Brands have a ideal to be concerned about community-building. Writing a piece of music–a jingle–that capabilities a brand name directly inside the lyric is 1 factor, being able to express oneself freely is a further. But then, the pop/rock business has normally been ruled by industrial restraints. One of the most rebellious song will fail if it under no circumstances becomes a hit. The Holy Grail of songwriting has constantly been to locate the formula to get a hit song. Within the quest, it certain doesn hurt to possess economic backing plus a advertising and marketing tactic.
Keep posted for upcoming articles on music and merchandising: Celine Dion line of perfumes, Dr. Dre line of audio products, and what artist right now doesn have a clothing line?If you like celine please Visit our celine wallet! Happy shopping!

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